Mitch & Joanna's
Team: UX Team at Target
Role: UX
Tools: Adobe Creative Suite.
Release: 2017
Mitch & Joanna's, a partner brand with Target, offers a curated selection of home style products and practical tips to help customers create beautiful and functional living spaces. I worked closely with designers, including Mitch & Joanna's design team, to craft the story and layout of the brand’s offerings. Our goal was to clearly showcase individual products within collections, while also integrating helpful tips and creating an engaging e-commerce experience for customers.
Design Solution
Collaborated with the design team and partners to create a story that highlights the UX and tells the brand's narrative, while surfacing tips and products for customers in a way that makes purchasing easy and delightful.
Content Architecture
Assisted with wireframing, determining the best placement for content to effectively communicate with the guest, and relayed that information to the production team.
Announce Ecosystem
Helped plan the overall Mitch & Joanna's style tips brand ecosystem with the Target team, collaborating on both pre-launch and launch content throughout the brand's lifecycle.
