Rec Room
Creation Tools
Team: Target (Contractor)
Role: UX
Tools: Adobe Creative Suite.
Release: 2017
At Target, every product tells a story and shapes the customer experience. To enhance the shopping journey, we focused on showcasing products in a way that encourages complementary purchases. By strategically using color, spacing, and breathable layouts, we created a visually engaging experience that highlights key products and seamlessly guides users through their shopping journey.
Drive Up
Target's Drive Up service page, where customers order items ahead of time, notify Target via the mobile app when they're on their way.
Mitch & Joanna's
Mitch & Joanna's, a partner brand with Target, offers a curated selection of home style products and practical tips to help customers create beautiful and functional living spaces.
Project 62
Project 62 is a product collection featuring a cohesive, modern aesthetic with various complementary pieces.
