Working closely with the growth team, tools team, internal staff creators, and external creators, we developed a central experience that connected all external creator projects. I led the internal staff and worked directly with external creators to ensure they understood the brand theme and deadlines, providing support and troubleshooting, especially when challenges arose near critical deadlines.

After the growth team selected a theme, I designed the virtual room layout and style, incorporating memorable, fun characters to create memorable experience. I collaborated and iterated with stakeholders to deliver a final product that aligned with our growth objectives, supported storytelling for future events, and created opportunities for future expansion rather than limiting the space to a single event.

The process began with concept development, mood boards, and ideation, followed by layout planning, greyboxing, and iterating on design elements like colors and themes. The result was a space that felt open yet dynamic, allowing clear visibility from any point while maintaining a sense of character, drama, and fun.