Creator Hub
Team: Creative Community
Role: Product Designer
Tools: Figma & Unity
Results: The Creator Hub serves as a go-to space for both new and experienced creators. Among our most active and advanced creators—A-tier (highly engaged) and S-tier (top 1% in skill and activity)—90% of S-tier and 80% of A-tier creators use it 5 or more days per week.
In-app Creator club/hub has 487.2K subscribers and regularly highlights creator-led events—averaging 15 hosted daily within the hub. With approximately 2.3 million room visits and 35.5K club joins, it’s currently the most active creative space in the ecosystem.
Release: 2023
The Creator Hub is a central space where creators can manage their content, track their progress, and find support as they grow. It brings together tools, resources, and community programs in one place to help creators build, learn, and connect.
From here, creators can:
View and manage their published and featured content
Access the Learning Hub to pick up new skills and explore tutorials
Track their progress along a creative journey with milestones and rewards
Discover community events, classes, and creator programs
Connect with other creators and find inspiration
The Creator Hub guides creators through a flexible, motivating journey—supporting their growth, celebrating their achievements, and helping them succeed with the tools Rec Room provides. It also allows us to meet creators where they are by tapping into teachable moments, community-driven insights, and creator-led learning like tutorials, classes, and content from top YouTubers.
In-App Creator Hub
Creative Club
Creator Hub (MVP)
Creator Learning
The Problem
Creators don’t know what they don’t know.
Rec Room offers a wide range of creative tools and educational resources, but they’re scattered across the app, Rec.net, and various community platforms like Discord and YouTube. Because of this fragmentation, creators often struggle to know where to start, what to learn next, or where to go for help.
There’s no clear, unified learning path. Key information like tutorials, classes, announcements, and community support is spread across:
In-app (Creative Club, Announcements, Classes, Workshops, Templates)
Rec.net (Creator Hub, Creator News, Stats, Docs, Forums, creative programs)
Community platforms (Discord, YouTube, Creative Clubs)
Without a central place that connects these touchpoints or guides creators based on their experience level and goals, it's easy to get lost, miss valuable learning opportunities, or give up altogether.
This lack of cohesion creates friction, especially for new or growing creators, and ultimately affects retention, engagement, and the success of our creator ecosystem.
Design Solution
Rec Room is a growing social creative platform with players and creators connecting across multiple devices, channels, and experiences. But as the ecosystem expands across rooms, YouTube, Discord, and beyond-creative resources can become scattered and hard to find.
We need a clear, central space where creators and players can share who they are, highlight their teams, showcase their rooms and content, and support each other along the way.
At the same time, guidance shouldn't just live in one place. Creative resources and tips should surface both in the Creator Hub and directly within the product, contextual and timely. Whether someone is getting started, learning a new feature, improving room performance, or mastering something specific like a single circuit, we should meet them with the help they need, when they need it most.
Your Path to Creating
Creators should have a clear starting point, feel motivated to keep going, and be able to spot where they can improve, no guesswork required. Learning paths should connect to step-by-step guides, with contextual resources that flow naturally into them and support creator progression. Whether these resources are surfaced through AI, shown alongside features, or directly linked in vertical experiences, they should always feel timely and relevant.
Learn, Progress, Earn, and Contribute
Collection
Competitor Analysis
Information Architecture (MVP)
Creator Progression
Learning Architecture
Creative learning and contribution have always been social experiences. Creators mentor each other through Rec Room’s creative programs, community resources, social channels, and creative clubs.
I worked with a variety of program owners, creators, and my team to identify all the available programs. We mapped out these programs, social channels, and in-app experiences.
The goal was to gather all this information and surface it in one centralized place on Rec.net. Originally, these programs lived on different Discord servers, across various YouTube channels, and in separate in-app room experiences, spread out across the entire ecosystem.
Worked closely with stakeholders to gather detailed information on key categories and creator motivations. I also conducted a competitor analysis to better understand how other creator ecosystems are structured. These insights helped shape the direction of the Creator Hub, defining what to prioritize for the MVP and what to plan for future development.
Creative programs
Creator forums
Creator stats
Economy & payments
Promotions
Room management
Content versions & library
Creative store & collections
Social connections (classes, workshops, studios, jobs, communities)
Team workspace
Tutorials across the ecosystem
Creator community networks
In-app experiences
Featured creations
Creative challenges & contests
Prototyping
I created wireframes exploring both side and horizontal navigation to support the core features creators need for launch (MVP), while also planning for long-term scalability. The goal was to design a flexible system that could grow with the product, making it easy to add new features, surface alerts, introduce motivation systems, and connect creators with each other over time.
The Creator Hub isn’t limited to Rec.net, it’s also integrated directly into the app. It needs to scale contextually with learning paths and product updates across the creator ecosystem, including tools like the Maker Pen, Room Creation, Rec Room Studio, and Avatar Studio. As our AI assistant becomes more advanced, it should play a key role in surfacing the right information at the right time to support creators in their workflows.
The Creator Hub isn’t just a place to learn tools, it’s where creators grow into designers and strategists. It’s a space to connect with teams, collaborate with the community, and stay motivated along a clear creative path. By surfacing new features, encouraging knowledge-sharing, and fostering meaningful connections, the hub helps creators feel supported, included, and inspired to keep creating.
Next Steps
The MVP version of Creator Hub was just the beginning. It was designed as a central space for creation-related information, motivation, and connection. The long-term vision expands on that foundation, integrating features that help creators connect, collaborate, and even build businesses. The Hub will become the go-to place for hosting classes, workshops, and live events, with notifications and alerts that extend across social channels and in-app experiences, all seamlessly connected.
Creator Hub isn’t just a place to find information. It’s a space for action. Creators can plan, collaborate with teams, and work alongside AI tools designed to guide them. The goal is to help creators become confident designers and strategists, able to build engaging, meaningful experiences.
Measure Success
The Creator Hub serves as a go-to space for both new and experienced creators. Among our most active and advanced creators—A-tier (highly engaged) and S-tier (top 1% in skill and activity)—90% of S-tier and 80% of A-tier creators use it 5 or more days per week.
In-app Creator club/hub has 487.2K subscribers and regularly highlights creator-led events—averaging 15 hosted daily within the hub. With approximately 2.3 million room visits and 35.5K club joins, it’s currently the most active creative space in the ecosystem.
Release: 2023
